Redesign Phase One

Logo and icon development

Objective
Redesign the company’s brand identity, and create icon sets that are cohesive with My Little Magic Shop’s new look and feel.

Shereen Campbell – Client

CEO & Founder of My Little Magic Shop

Chris Darrel

Lead Art Director for Brand Identity Redesign

Natalie Mitchell

Lead Designer

Redesign Phase Two

Creation of lifestyle imagery

Objective

  • Conceptualize and collaborate with the client on lifestyle imagery which could be used throughout My Little Magic Shop, as well as other media outlets.
  • Coordinate photography direction with Lead Photographer.
  • Prepare promotional assets for the website as well as for the IFW campaign, using the new lifestyle imagery.

 

Natalie Mitchell
Lead Designer

Jenny Wu
Lead Photographer

Redesign Phase Three

Shopify E-commerce Set-up

Objective
  • Complete template installation.
  • Setup layouts for static pages, product detail page, collection pages, blog posts, and specialty landing pages.
  • Implement newly created assets, new company color scheme, and fonts.

Natalie Mitchell
Lead Web Designer

Jenny Wu
Lead Photographer

MLMS Zen Box
Redesign Phase Four

Package Redesign

Objective

  • Update shipping package design to reflect the new aesthetic of My Little Magic Shop.

Natalie Mitchell
Lead Web Designer